I'm Salman Ateequi

BusinessObjects SME, Data Visualization Expert, Corporate Strategist & Technology Enthusiast

  • Email xsalmanx @ gmail
  • Phone five.one.seven.three.zero.three.one.one.two.two
  • Location Dallas, TX
  • Freelance UpNext Studio
  • Status Employed @ Medecision

I have been working in the realm of business intelligence for over a decade, with an expertise across the SAP BusinessObjects BI suite, and then having ventured into developing dashboards and reports in Microsoft Power BI. I’ve had many years of experience in working on end-to-end implementations … from architecture and sizing, to installation, to security design and configuration, to universe development, and finally, to my passion … creative and innovative visualization development (particularly, dashboards that incorporate modern-day UI & UX standards).

I have always had a passion for providing innovative solutions and a track record for delivering well-beyond expectations. For over half a decade, I served as the North American SAP BusinessObjects SME within the DD&A (Digital, Data, & Analytics) practice at Accenture. I’ve been recognized by leadership and project teams for excelling in vision, creativity, product expertise, delivery, and for fostering a professional and collaborative working environment for the teams I have managed.

With over a decade of working with executives and directors in Fortune 500 companies, across a number of varying industries, my passion is to continue helping companies accelerate their growth, all while ensuring we maintain our focus on one priority metric … client satisfaction!

In addition to my passion for data visualizations, I also run a creative media and smart home solutions company, UpNext Studio. With my passion for technology and its ability to enable new, interactive, and immersive experiences, I love taking things from ideation and the art of that which is possible, to delivery and making ideas come to life.

Professional Skills

Project Management
Team Management

BusinessObjects Skills

Installation & Configuration
Web Intelligence

Work Experience

Mar 2020 - current

Reporting & Analytics Developer


Jun 2016 - Mar 2020

Sales & Analytics Director

Serene Global Group

• Elaborated business development plans, designing and implementing processes to support business growth, through customer and market definition
• Managed and ran a sales force across multiple production communities (over 250 homes), conducting market analyses, creating strategic pricing matrices, and executing effective marketing strategies
• Created a custom in-house sales management system, with custom real-time views for all business units
• Created live-view dashboards in Power BI for sales and linked to dynamic cash flow timelines
• Created a command center dashboard grid with live metrics for multiple business units to help track performance and provide insight into project details
• Provided analytics in Power BI & Google Sheets (both project and corporate levels) on 12 international development projects
• Built and maintained high-level contacts with current and prospective customer and other business and project partners
• Developed marketing strategies to help promote and solidify brand recognition
• Created strategies for investment opportunities and establishing relationships with prospective
• Created corporate policies and structures across multiple divisions
• Directed Human Resource operations, managing human capital, and implementing effective
employee engagement programs
• Created a road map for IT implementations and security protocols

Mar 2014 - Jun 2016

Dashboard Developer & UI/UX Designer

Accenture | Pfizer

• Led the successful delivery of multiple high profile (C-Level visibility) dashboards
• Managed relationships of 5 Director to Senior Director clients, inclusive of the US Director responsible for all US Commercial BI & Data Integration initiatives
• Provided high value and differentiated TC propositions through the application of unique user experience techniques and development of unrivaled visual artifacts and wireframes
• Mentored all team members on advanced SAP Dashboard design and development capabilities
• Worked with multiple business units in creating intuitive, dynamic, and interactive dashboards.
• Designed and optimized dashboards for both desktop and mobile (iPad) usage.
• Incorporated best practice UI/UX standards to create engaging and efficient interfaces
• Created and presented project proposals to multiple client business units

Sep 2013 - Feb 2014

BOBJ Architect & Dashboard Developer

Accenture | Baker Hughes

• Worked on entire redesign of Profitability dashboards, incorporating enhanced UI design, logical user interactions, and additional features
• Increased performance and usability via redesigned dashboards
• Responsible for technical analysis, design, development, testing, and deployment of Dashboards, Web Intelligence reports, and BEx query design reviews
• Provided technical support on BO-related development challenges and issues

Aug 2013 - Sep 2013

BOBJ SME & Dashboards Expert

Accenture | NBC Universal

• Defined layout and visual components for multiple HR dashboards
• Designed and developed multiple HR dashboards with intuitive workflows
UI/UX design recommendations, including visual chart selections and color schemes
Provided KT sessions to offshore on all dashboard designs and coding, as well as training on data workflows
• Designed and developed dashboards with performance optimizations, including reuse of charting components by dynamically changing underlying data

Sep 2012 - Jul 2013

Lead BOBJ Admin & Visualization Developer

Accenture | The Irvine Company

• Lead development in implementing our front-end BI tools, utilizing the latest BO XI 4.0 suite
• Reinstalled and remediated entire BusinessObjects installations across all environments
• Remediation tasks included: sizing and architecture, multi-tiered installations, full security modeling and configuration, and content migration from previous systems
• Admin/Development tasks included: supporting all technical issues and requests for configuration changes, monitoring system health across all environments, working with multiple business units to define requirements, leading design workshops with business to design dynamic and intuitive dashboards, and developing interactive and dynamic dashboards, while integrating UI/UX best practices

Aug 2012

BOBJ Admin & Trainer

Perry Ellis

• Provided support and helped to remediate issues with multi-tier XI 4.0 installations
• Helped mentor dashboard developers with best practices for both design and achieving optimal performance
• Trained developers across BusinessObjects toolsets and development workflows

Jul 2010 - Aug 2012

Lead BOBJ Admin & Visualization/Report Developer

Accenture | The Walt Disney Company

• Lead in implementing front-end BI tools, utilizing the latest BO XI 4.0 suite.
• Worked closely with SAP Product Engineers and Support to test pre-public release of BO XI 4.0 suite
• Served as creative expert for dashboard designs and drove innovative designs while enhancing functionality and focusing on user-centric needs
• Created and executed a migration plan from BO XI 3.1 to BO XI 4.0, including a full impact analysis
• Managed servers in all environments, including timely application of all service packs and fix packs
• Implemented organizational security to meet functional and technical requirements
• Created a streamlined process for dashboard and report development and testing, migrating through each environment (utilizing LifeCycle Management Tool, Federation, and Replication Lists via the CMC)
• Designed and developed a large number of integrated dashboards against both historical and NRT data
• Worked closely with Business Analysts to define designs that meet business requirements and help drive functional and technical designs based on BO capabilities and limitations
• Managed a large team of developers offshore in India; training and serving as the point-of-contact for all support and technical solutions for universe, dashboard, and report development

Oct 2009 - May 2010

Crystal Reports Developer

Accenture | Sanofi-Aventis

• Worked with product owners to help analyze and define requirements
• Created complex crystal reports for Incentive Compensation, consisting of over 70 subreports, with complex logic and filters, dynamically served based on sales force segmentations
• Created technical and functional documents for reports
• Created a series of test scripts to validate complete functionality all reports, subreports, and integrated dashboard components

Oct 2006 - Apr 2009

Sr. BOBJ Admin/Developer

King Pharmaceuticals (Pfizer)

• Managed entire Sales & Marketing front-end reporting and analytics, enabling pharmaceutical managers and the sales team to analyze physician & retail sales via various portfolios and geographic slices
• Created an ad-hoc reporting system for HR to allow for quick turnarounds on requests for custom reports
• Gathered business requirements and translated them into technical requirements for reporting on prescribers, products, sales force alignments, and HR data
• Installed and configured all BusinessObjects servers across multiple environments
• Conducted class to train over 75 end-users on BusinessObjects InfoView and Web Intelligence

Oct 2005 - Sep 2006

BOBJ Admin/Developer

IBM Corporation | Phillip Morris

• Created front-end reporting system for multiple RD&E data marts
• Helped integrate BusinessObjects as a means of delivering lab data from data marts to feed a number of downstream systems and application
• Installed, configured, and managed all BusinessObjects servers and environments
• Conducted full-day training workshops for end-users on ad-hoc reporting and advanced Web Intelligence querying & reporting
• Developed a robust security strategy through SSO and Windows AD integration


  • Salman is a rockstar! The team cannot say enough good things about his solid integrity and work ethic. Words cannot express how much we appreciate Salman's contribution to the project.

    Trevor Robinson Accenture, Senior Manager
  • Salman has a natural gift for driving vision and communication. He also thrives on investing into the skills of others and creating a positive working environment.

    David Joy Accenture, Manager
  • Salman established strong credibility as Accenture’s Visualization and BI SME across all mobile dashboard initiatives implemented and in-progress for Pfizer’s Vaccines, Oncology, and Global Innovative Pharmaceuticals business units. Pfizer’s Oncology North America Business Technology Regional Lead was quoted in calling Salman a “Phenomenal resource and a great Accenture Ambassador”, which is recognition no other Accenture resource has received in one of the most strategic areas at Pfizer.

    Jimmy Paras Accenture, Senior Manager
  • What Salman did on this project should be a case study on how we deploy the true experts. In 3 weeks Salman took the dashboard functional requirements and prototype and produced 3 best in class dashboards. His impact and contribution to the project cannot be understated. He has inspired the team and inspired the client that we can do great things.

    Gerhard Hacker Principal, SAP, HCMS, North America
  • I’ve been working with this stuff for 15 years, and this is definitely amongst the top I’ve ever seen … I don’t know if I can emotionally take much more!

    Steve Lucas SAP, Global Senior Executive For Business Analytics


Contact Me


  • EMAIL xsalmanx @ gmail
  • PHONE five.one.seven